Hi, this is Dana.
I am a bilingual Employer Brand practitioner and graphic/web designer.
With over 5 years of experience in digital marketing and branding, my work spans the full spectrum of employer branding—from building global EVPs and scaling employee advocacy networks to managing corporate LinkedIn channels and designing web pages.
Proven Scale & Impact
Scaled Organic Employee Social Reach
8M+
27%
Increase in View-to-Apply Rates
Increase in Careers Page Traffic
29%
Content
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Interview Tips From Recruiter Team
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Employee Story Highlights
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Employee Celebration Events
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IWD Story Highlights
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Corporate Values Employee Quotes
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IRL Marketing Posts
Design
Careers Site
Talent Email
LinkedIn Banner
Partnered with UK copywriting team to craft the narratives and scripts for SHEIN’s hallmark employer brand video campaign, Be the Future, translating our core EVP pillars into compelling visual storytelling.
Fun fact: You can catch a fleeting cameo of me at the 00:11 mark.
EVP Film—Be the Future.
Partnered with Talent Acquisition, Marketing, and PR teams across EMEA, the USA, Singapore, and Brazil to produce the Ask a Recruiter video series.
Designed to address common candidate questions regarding open roles, corporate culture, and application tips, the initiative achieved 85K impressions and drove 5K clicks to Career site.
Ask a Recruiter
Celebrate the people behind the brand.
A Bit About Me
I was named after Dana Point, a vibrant coastal city in Southern California, and I've spent half my life living and studying between the United States and China. As a U.S. citizen currently working for SHEIN in China, I enjoy bringing my bilingual, bicultural perspective to both my work and life.
I love the process of creating and crafting—whether it’s catchy copy, a sleek flyer, or a new Italian recipe I'm eager to try. To me, it's all part of the same creative drive.
Outside of writing and design, I spend my time exploring art history, visiting museums, and connecting with nature.